The store design was required to put together five different brand characters into one brand personality so as to build strong brand image.

The design got inspiration from the link between collect point's multi-brand strategy and the street fashion, which mixed and matched with high-end fashion and fast-fashion. Using limited color range (white, black, and greyge) and materials (wood, tiles, and concrete wood texture) to neutralize individual brand’s personality and define the collect point’s identity. Then installing I-Beam as an icon that adds an “street" like atmosphere that represents brand concept. The benefit of using limited colors and materials is not only for brand architecture, but also for quality control.