SUNNY SIDE UP GROUP
Removing Boundaries to Create Buzz
SUNNY SIDE UP GROUP is a PR agency that disseminates the latest news and resonating content both nationally and internationally in line with the slogan “Create a fun buzz .” To promote mid-to-long term corporate growth and encourage a flexible work style suiting the times, we aimed to make their office itself a space that functioned for their branding and PR.
SUNNY SIDE UP GROUP
Designed by Taiju Yamashita
Design Director Keiichi Katayama
Communication Planner Salina Yoshioka
Communication Planner Misato Kumagai
Designer Ryosuke Nakamura
Designer Kenji Kuwabara
Technical Designer Yuichi Soga
Technical Designer Kasumi Nakagawa
Chief 3D Designer Ronoven L. Calvis
Chief Project Coordinator Tetsuomi Hatakeyama
Project Coordinator Kei Nakamori
Engineer Yumiko Mori
Chief Sales Coordinator Naoki Katekawa
Sales Coordinator Sayaka Kume
To encourage a flexible work style and interactive communication, the overall floor is a wall-less, wide-open space combining a guest zone and office zone and blurring the boundaries. The concept is a one-plate dish mixing people and space to trigger a new chemical reaction. As a showroom representing the company’s vitality, the aim is to create a fun buzz from the office.
SUNNY SIDE UP GROUP
Removing Boundaries to Create Buzz
SUNNY SIDE UP GROUP is a PR agency that disseminates the latest news and resonating content both nationally and internationally in line with the slogan “Create a fun buzz .” To promote mid-to-long term corporate growth and encourage a flexible work style suiting the times, we aimed to make their office itself a space that functioned for their branding and PR.