Tokyu Corporation “Playwork”
An exciting world from Shibuya
Shibuya is a town that has supported the development of culture and industry. In order to reconstruct the attractiveness of Shibuya as a place to work, we have established a new perspective, “The exciting world from Shibuya. This new perspective was developed to redefine the appeal of “Shibuya as a place to work. The creative team incorporated this new perspective into a large-scale promotion centered on Shibuya.
Tokyu Corporation “Playwork”
Director Shunsuke Kimura
Art Director Anri Namba
Designer Hayato Tanimura
Chief Sales Coordinator Naohiro Sunako
ouno Midosuji
A Shared Office Space that Guides You to Comfort Through Fluctuations
Located on Midosuji, Osaka’s iconic main street lined with an extended row of gingko trees, “ouno Midosuji” has opened within the newly rebuilt Midosuji Daibiru. The design concept focuses on “fluctuations.” Natural fluctuations, such as those present within the body, like heartbeats, and those influenced by external elements, like flames, waves, and wood grain, interact with each other to create a pleasant healing effect.
