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TownLine

A Life with Sports

“Nihonbashi Takashimaya S.C.” opened its doors in the new building of Nihonbashi Takashimaya on September 25, 2018 (Tue). DRAFT is in charge of the design of the sportswear shop “TownLine” located on the 4th floor of the building. (Closed, 2020)

Category Retail
Spec Chuo, Tokyo 2018.08
Category Retail
Spec Chuo, Tokyo 2018.08
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TownLine

Category Retail
Spec Chuo, Tokyo 2018.08
Deliveries Design
Client TownLine

Designed by Taiju Yamashita


   

Chief Designer
 Kihoko Kunito

Partner Toshitaka Nasu (ADK Holdings Inc.)

Partner * Akihiko Ishizawa (d.d.d. inc.)


"Lines" (tracks) in the "Town"

This is a shop with a new style which was named "TownLine" based on the idea that individuality and rhythm or changes of each person will paint the town as it runs freely to draw "Lines" (tracks) in the "Town".
The shops for men and women are facing each other across the aisle. The logo and the interior materials are made of the same thing which gives the two sections a sense of unity. This brand offers sportswear, targetting the active and rich market in order to make it easier for sports to be adopted into the urban lifestyle. By simplifying space, we were able to express that this is a brand which fits several people who enjoy sports in their diverse lifestyles. Within the space of the white-colored wall surface, the vivid colors and material feel of these colorful wear and shoes stand out, and changes in the items can be perceived through space.
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LP

Adding Colors to Your Office with Soft Texture

The low partition can be set up easily to enable every office worker to concentrate on his/her work, in spite of the limited office space.

Category Product
Spec Low partition 201°
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