Denmark’s modern furniture brand BoConcept which opens stores in more than 65 countries, launched new head quarter office in Tokyo. The new office floor, which is opened to clients as a showroom, inspired by a Danish word "Hygge: a quality of cosiness and comfortable conviviality that engenders feeling of well-being”. The creative director Taiju Yamashita designed its interior and proposed a idea of “work as living” by using BoConcept’s furniture.

At the reception party held on Friday, October 5, Yamashita and economic journalist Kazuhiro Shibuya talked about Hygge office. In addition, we created a special brochure for this event. It introduces a lot of furniture to increase the attention to space design and the comfort of the office.