EARTH coiffure beaute
Mixing Organic and Inorganic Elements
Hair&Make EARTH is one of the leading company in Japan’s hair make industry since its establishment in 1990. They needed a new salon design for EARTH coiffure beaute that offers a beauty treatment service as well as the regular haircut. The design challenge was to revamp the salon that appeals to both new customers and existing loyal customer.
EARTH coiffure beaute
Designed by Taiju Yamashita
Chief Designer Kihoko Kunito
3D Designer Nenien Dianon
3D Designer Nifritti Rivera
Project Manager Kousuke Machida
Sales Engineer Toshiyuki Kozawa
What we used into the design was a comparison of organic and inorganic elements.
Elements like wood and soil create the nature aesthetic while inorganic elements such as concrete and metals produce modern atmosphere. The fusion of those organic and inorganic elements enable to create the new world of EARTH that is unexplainable in simple words such as luxury or casual.
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