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TRUNK(HOTEL)
Proposing a new kind of hotel befitting the atmosphere of the age
TRUNK (HOTEL) is a Shibuya-based boutique hotel represented by Yoshitaka Nojiri of TRUNK Co. Ltd.
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Category
Branding
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We are in charge of planning and implementing external communication strategies during the launch. We will be holding exclusive hotel viewings and unconventional parties focused on story development and the proposal and implementation of PR methods in order to effectively communicate the new concept of socializing to the media. Our success at attracting media personalities and influencers has far surpassed KPI targets, contributing to a dramatic increase in awareness and the development of media relations during the launch period.
Bringing the “Socializing” concept of a Shibuya-based boutique hotel to the world
As a base for popularizing a new style of social engagement (socializing: living your life comfortably, in accordance with your own values, and with a social purpose), more than a mere stay-type hotel, it aims to be a cultural hub.
As a hotel brand focused on this new concept of socializing, we are engaged in activities to heighten awareness at a global level. We are responsible for communication tasks in line with our media strategy during our launch, from planning and proposals to operation and production.
As a base for popularizing a new style of social engagement (socializing: living your life comfortably, in accordance with your own values, and with a social purpose), more than a mere stay-type hotel, it aims to be a cultural hub.
As a hotel brand focused on this new concept of socializing, we are engaged in activities to heighten awareness at a global level. We are responsible for communication tasks in line with our media strategy during our launch, from planning and proposals to operation and production.
Next Project
Projects
TRUNK(HOTEL)
Proposing a new kind of hotel befitting the atmosphere of the age
TRUNK (HOTEL) is a Shibuya-based boutique hotel represented by Yoshitaka Nojiri of TRUNK Co. Ltd.
Category
Branding
Spec
Scroll Down